Retail KPI dashboard · one view, real data

UCI Online Retail II — a real UK online retailer, Dec 2009–Dec 2011 (historical dataset; 1,067,371 rows analyzed, 15.5% of invoices were cancellations).

£17.74Mnet revenue (known customers)
36,969orders
£480avg order value
5,878customers
96.8%revenue from repeat buyers
63.9%revenue from top-decile customers

Monthly net revenue

09-1210-0310-0610-0910-1211-0311-0611-0911-12

Cohort retention (first 12 cohorts × 12 months)

CohortM0M1M2M3M4M5M6M7M8M9M10M11
2009-12100%35%33%42%38%36%38%34%34%36%42%50%
2010-01100%21%31%30%26%30%26%23%28%32%30%17%
2010-02100%24%22%29%25%20%19%29%25%28%12%13%
2010-03100%19%23%24%23%20%25%30%28%11%12%14%
2010-04100%19%19%16%18%22%28%26%10%11%8%14%
2010-05100%16%17%17%18%26%21%13%6%8%11%13%
2010-06100%17%19%20%23%28%13%9%8%12%11%14%
2010-07100%16%18%30%29%14%11%14%14%11%13%14%
2010-08100%20%30%32%17%12%10%12%14%13%13%12%
2010-09100%23%24%12%9%10%14%10%13%13%12%10%
2010-10100%26%15%12%9%8%13%14%11%9%11%13%
2010-11100%18%9%10%8%9%13%10%9%9%11%14%